February 18, 2026
Choosing a social media agency is one of the most important decisions a business can make. The right agency becomes an extension of your team, while the wrong one can waste your budget and damage your brand voice. Here's what to look for when choosing a social media agency in Manila.
Many agencies boast about growing follower numbers, but followers alone don't drive business results. Ask potential agencies about engagement rates, conversion metrics, and how they tie social media activity to actual business outcomes like leads, sales, or brand awareness.
An agency's own social media presence is a reflection of their capabilities. If their Instagram feels generic or their LinkedIn is inactive, that tells you something. Look for agencies that practice what they preach with consistent, quality content across their own channels.
A professional agency should have a clear onboarding process, content approval workflow, and reporting cadence. Ask how they develop content calendars, how many revision rounds are included, and what tools they use for scheduling and analytics.
While a good agency can adapt to any industry, relevant experience helps. If you're in food and beverage, an agency that has worked with restaurants and FMCG brands will understand the visual standards and audience behavior in that space.
In the Philippines, social media culture is unique. Filipino humor, language switching between English and Filipino, and local trends require an agency that truly understands the market. International agencies may lack this cultural fluency.
Avoid agencies that are vague about pricing or reluctant to share performance data. The best agencies provide clear monthly reports with actionable insights, not just vanity metrics.
At Claro Content, we believe in transparency, creativity, and measurable results. We'd love to show you how we work. Reach out for a free consultation and let's talk about your brand's social media goals.